At this point in time, most website owners have at least a vague idea about what SEO, or search engine optimization entails. The goal of this article is to give an overview of the process web developers go through as they optimize a website.
SEO is considered a strategy because nothing in the world of SEO is solid ground or clear-cut in terms of action A yields result B. The ever- shifting sands of the google algorithm require a strategy that is equally flexible. We can track the results of our campaign with an application like Google Analytics, which measures site traffic and conversions, among other data. The proof is in the pudding!
There are two types of SEO, consisting of on-site and off-site strategies. On site SEO is accomplished in part by analyzing and adjusting keyword density and prominence, adding the correct meta-tags in the <head> section of the pages, linking and crosslinking in your text, implementing a logical and intuitive information architecture, the creation and submission of an .xml sitemap, and insuring semantic and standards-compliant mark-up (code). Off-site SEO consists of social media optimization (the construction and utilization of Twitter, Facebook, and LinkedIn networks), video and/or audio production and marketing /sharing by Youtube or podcast, article writing, and various other strategies designed to increase traffic and conversions on your website.
The intensity of an SEO campaign is in part determined by the relative competition for keywords. A major company wishing to launch a brand and a product on a national or internation scale will be looking at a 5 to 6 digit SEO budget, easy. A small business, like many of the sites I manage for holistic practitioners, would require a much less extensive SEO campaign.
Holistic Web Design is offering a basic SEO tune up Spring Special for $300! Contact me for details.
To read what people are saying about Holistic Web Design, check out my testimonials page. I look forward to hearing from you.
-David
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Hey David!
Thanks for the info…any chance you could give me a quote on SEO stuff? As you can see my site is already constructed..but I need someone to put me at the top of google searches, cross-links, etc…
Thanks so much!
Julia
203.449.7510
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