Ranking Importance
This year resesrch shows that approximately 85% of all Web sites are found via search engines
Search Engines- What Are They?
Search engines are designed to help people find the most RELEVANT information on the internet. Google, which is the world’s largest search engine, uses an ever-changing algorithm that determines a website’s ranking.
SEO professionals have basic on-site strategies for website optimization, such as keyword prominence and density, heading tags, titles and descriptions. Due to the shifting sands of search algorithms, we are constantly developing new SEO strategies to increase traffic and links into your website
First and foremost, a website must have GREAT CONTENT. Then, basic search engine optimization strategies are put into place. After this, we expand our strategy away from the website itself.
“Off-site” search optimization has to do with building relevant incoming links to your site from other well-raked websites, the generation of a “buzz”. Social media channels, like them or not, have become an important part of the algorithm. Blog posting (again, optimized on the page for certain keywords), video marketing, forum interaction, relevant social media interaction, and email newsletters (we have developed a database of emails by now from the email capture form on our website homepage) are all free ways to generate leads for your website.
Search Engine Optimization Client Testimonials:
“After only a few days, it has a number 3 placement on google!!! I highly recommend Orion.” – Kim Gitzel, 2 The Point Acupuncture, Hilo, HI www.hiloacupuncture.com
“Orion really knows what’s he’s doing with the website optimization. My massage website went from being on page 12 of a search to page one!” -Kimberly Heying, Heying Massage, Longmont, CO www.heyingmassage.com
KEYWORD RESEARCH
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains
ONSITE OPTIMIZATION
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
LINK BUILDING
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage
REPORTING AND ANALYSIS
Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet
Why SEO is Beneficial to Your Business?
Major Search Engines
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)
Effective strategy
SEO allows you the ability to choose keyword phrases for searches performed by potential customers
342 billion Search Results
In January 2016, more than 17.5 billion searches were performed with 342 billion search results
Bring Visitors
Solid SEO and search friendly Web design will help bring visitors to your Website
Consumer Perception
Consumer perception is that the higher a Web sites is ranked in a search engine
Basic Search Engine Optimization
What is Search Engine Optimization?
Search engine optimization (SEO) is a multi- vectored process. It should be looked at as a campaign that goes on over time- social media, blogging, and your other internet marketing efforts add to the effect. As you add more quality content, other related websites will link to your site, more people will spend time on your website, and your rank in the search engines will naturally improve.
It is a good idea to start out with basic on-site search engine optimization so that when your website goes live on the internet, it’s ready to be indexed. With this in mind, I have listed the current best practices for on-site webs page optimization, which will begin the process of establishing your website’s ranking with the search engines.
Basic SEO Checklist
- Set up of Google Search Console and Google Analytics to monitor your site’s performance and fix errors, as well as track your website’s traffic and user behavior
- Creation of an xml site map and submission to search engines
- Keyword density/prominence analysis and optimization of your website text on the homepage
- Proper nesting of heading tags in the html, such as <h1>,<h2>,<h3> providing a sound information architecture
- Use of bold text for chosen web page keywords
- Web page title and description meta-tags analysis and optimization
- Image and link meta-tag optimization
- Addition of cross links (links within your website) in your website text
- Loading speed optimization
- Mobile rendering check and optimization
Advanced Search Engine Optimization
Further search engine optimization is all of the efforts we can make to raise the visibility of the website, which fall mostly into the category of internet marketing. This involves building traffic and links into your site, both of which will contribute to your website’s rise in the SERPs (Search Engine Results Pages) on Google, Yahoo, Bing, etc.
A sound SEO playlist for ongoing and more advanced search engine optimization should consist of a mix of:
- Google Ads
- Social media optimization- accounts built out, posts created and sent
- Social media ads
- E-newsletters
- Blog posts (fresh content)
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